The total loss of perfume manufacturers from the sale of counterfeit cosmetic products through online stores in Russia in 2019 can reach 64.8 billion rubles, or about $1 billion.
These statistics were shown in the report by the international company Group-IB, based on such parameters as the average cost of toilet water, store traffic, conversion, etc.
According to experts, today there are more than 35 thousand unofficial online-stores selling counterfeit branded perfumes. In addition to the domain name similar to a well-known brand, such sites also use brand logos and colors. It is also popular to create landing pages for the sale of a particular product as part of promotional offers. For sales are used announcements on the forums as well.
The perfumes were included in the second wave of the introduction of mandatory digital marking in Russia.