Trust is one of the main factors that guide the choice of a financial institution by customers.

Companies have been working for many years, or even centuries, for a positive image of their business. As a result, the good name and brand become the most valuable assets.

Naturally, other companies have a will to “borrow” the brand of a successful company for their own benefit. As a result, the legal owner of the brand not only loses part of the profits but can devalue its assets.

Crane IP recommends all-time working in intellectual property rights protection, in particular: