The consumer goods industry is a very highly competitive field.

Manufacturers compete for customer attention with the help of product names, slogans, packaging, color schemes for packaging, etc.

At the same time, companies have to handle with constantly changing consumer preferences, the development of technologies, online commerce, the entry of foreign competitors to the market, the illegal movement of goods across the border

Those factors force manufacturing companies to invest in intellectual property rights protection.

Our specialists with experience in various jurisdictions offer the best tools and strategies for managing the company’s intellectual property.

The retail sector and FMCG companies cooperate with Crane IP in the following areas: