In December 2024, the Antimonopoly Committee of Ukraine recognized that LLC “Izumrud LTD” and PrJSC “Novomoskovskiy Zavod Minvody” violated the Law of Ukraine “On Protection against Unfair Competition” in the form of dissemination of misleading information.
Thus, PrJSC “Novomoskovskiy Zavod Minvody” placed false information on the labels of natural mineral table water “Bon Boisson” with a capacity of 0.75 l and 1.5 l (non-carbonated, slightly carbonated, strongly carbonated) (“the highest pH level* among natural waters of Ukraine accelerates metabolism, has a powerful antioxidant effect and strengthens immunity”), as well as variations of such information that are distributed on social media Instagram and Facebook.
LLC “Izumrud LTD” placed false information on the labels of natural mineral table water “BUVETTE 3 (Vital)” (“accelerates metabolism”, “cleanses the body of toxins”, “gives the skin radiance”), and on the website (“stimulates cellular processes of metabolism, purification and nutrition”) regarding such water.
The Committee established that “Novomoskovskiy Zavod Minvody” and “Izumrud LTD” did not have the results of relevant scientific studies conducted on the waters “Bon Boisson” and “BUVETTE 3 (Vital)”, respectively, which confirm the above information about the properties of such products.
The Committee imposed a fine of almost 2 million UAH (50 thousand USD) on “Novomoskovskiy Zavod Minvody” and a fine of 17.7 million UAH (430 thousand USD) on “Izumrud LTD”.