The Supreme Court of Ukraine, in the framework of a dispute between Chateau 2013 LLC (Odesa) and the Advertising Department of the Odesa City Council, identified signs of providing information about a product/service that would not be considered advertising and would not require permission to place external advertising from local authorities, as well as compliance with the requirements of the law On Advertising.

According to the conclusion, it is not an advertisement:

– information about the manufacturer of the goods and/or goods in the places where these goods are sold or provided to the consumer;

– information placed on the external surface of a building or premise not higher than the first floor or on the floor where the premises owner or tenant is located at the entrance to such premises and does not contain calls to purchase goods or services that are sold.