Until the end of 2019, with the Swedish brand IKEA, several more international brands should enter into the Ukrainian market.
These are American brands of clothing and accessories North Face and shoes Steve Madden, French clothing brand The Kooples, toy store Coin, and Eataly, Italian restaurant and market chain.
In 2018, 22 international brands entered or returned into the Ukrainian market. There were only 19 new brands in 2017, and 17 in 2016.
The reasons are the search for new potentially profitable markets against slowing sales in Europe.