On May 29, 2025, the Antimonopoly Committee of Ukraine recognized that Aqua-Polyana LLC committed a violation stipulated by the Law “On Protection against Unfair Competition” in the form of spreading misleading information.
The Committee established that Aqua-Polyana LLC distributed misleading information by informing an unspecified circle of consumers on the labels of mineral natural therapeutic and table bottled water “Shayanska” of false information regarding some of the medical indications for its use (“Uncomplicated gastric and duodenal ulcers”, “Diseases of the operated stomach in connection with gastric and duodenal ulcers”, “Hepatitis”, “Cholecystitis”, “Angiocholitis of various etiologies without a tendency to frequent exacerbations”, “Chronic pancreatitis”, “Metabolic diseases: obesity, gout, oxaluria, phosphaturia”).
At the same time, the manufacturer provided appropriate evidence to confirm that such products have the proper medical indications for use, which were distributed on their labels.
According to the results of the survey conducted by the Committee, in particular, it was established that the information reported on the labels of water about medical indications for its use may affect consumers’ intentions to purchase such products.
In this regard, the company could strengthen its competitive position and gain unfair competitive advantages over business entities that produce and/or sell natural mineral therapeutic and table waters not due to its own achievements, but by spreading false information.
The actions of Aqua-Polyana LLC were recognized as a violation of the legislation on protection against unfair competition, and the manufacturer was fined 3,3 mln UAH (73 thousand USD).
It is worth noting that Aqua-Polyana LLC stopped spreading misleading information about the medical indications for the use of water “Shayanska”, as confirmation of which it provided its updated label, which was taken into account by the Committee when calculating the amount of the fine.