The Antimonopoly Committee of Ukraine provided Ukrainian companies LLC Atlantis, PMP Lozmen, LLC Ukrainian Distribution Company, LLC SP Aquavintex with mandatory recommendations to consider stopping the use designations on labels, counter labels and in advertising that could mislead consumers, about the allegedly Georgian origin of cognacs.
The producers have used on labels letters of the Georgian alphabet, images of the Georgian flag, and other elements that may indicate the origin of the drink from Georgia.
Moreover, information that cognac is made in Ukraine is indicated in small letters.
Also, commercials of such cognacs use commercials from the Georgian feast with local dishes, wishes, costumes, etc.
All this can mislead consumers and give them the false impression that they are buying cognacs of Georgian origin. Moreover, according to the Law of Ukraine “On Grapes and Grape Wine”, it is forbidden to pass off Ukrainian brandies and blends with foreign cognac spirits for foreign cognacs.
The Antimonopoly Committee recommended the manufacturers to refuse distribution on labels and counter-labels, as well as in any other sources of information, including advertising, of information that may be perceived as information about the foreign origin of drinks.
At the end of 2019, the Antimonopoly Committee already issued similar warnings to three Ukrainian wine producers.