The Moscow office of the Federal Antimonopoly Service (FAS) has accused three supermarket chains and two alcoholic beverage distributors of violating the advertising law.
Thus, the Perekrestok chain installed stands advertising cognac from the Pernod Ricard Rouss distributor, on which a warning about the dangers of excessive alcohol consumption occupied less than 10% of the advertising space.
In the second case, the FAS wants to bring administrative responsibility to the Azbuka Vkusa and Perekrestok chains, as well as the Maxxium Russia alcohol distributor.
In stores, stands were installed with an advertisement for whiskey. At the same time, there was no obligatory warning about the dangers of excessive alcohol consumption and the slogan was present: “Ready to risk everything, for the chance to fly up?”
According to the FAS, such a slogan can be interpreted as a call for the drinking of alcohol.
Each of the five violators could be fined of up to 500 thousand rubles (app. 7.6 thousand USD).