The representative office of Burger King in Russia filed an objection to the Federal Service for Intellectual Property against granting legal protection trademark ‘Big Mac’ to McDonald’s.

According to Burger King, their main competitor earns about 18 billion rubles a year on Big Mac in Russia, almost double the cost of this product.

Burger King believes that if the name ‘Big Mac’ can be used by all catering establishments, as is allowed for a ‘hamburger’, ‘cheeseburger’, it will lower prices and save the Russians up to 7.5 billion rubles a year.

Burger King also substantiates his initiative by the decision of the European Union Intellectual Property Office (EUIPO) to deprive McDonald’s of the exclusive right to the trademark ‘Big Mac’ in the EU.